Gaining the trust of online customers is vital for the success of e-commerce. Make sure your Web site earns its full potential by increasing customer confidence at transaction time. VeriSign helps build confidence with your online customers and helps you comply with security policies to inspire trust with your business partners. Give your Web site visitors the confidence to interact online with the most trusted and secure option for SSL. Secure128 proudly offers VeriSign SSL certificates.

What concerns online shoppers when making an online purchase?

Why do shoppers abandon carts and buy offline?

Fraud and identity theft have created a chilling effect on e-commerce. Of online consumers, 65% shop only at sites they know and trust, and 65% of online shoppers have abandoned a shopping cart because they did not “trust” the transaction. See VeriSign Secured Seal Research Review (PDF), TNS 2006. Forrester Research found that 24% of online consumers stopped purchasing online during the 2005 holiday season due to security concerns. (Forrester Research, December 2005.)

Trust Signs Restore Consumer Confidence:

Web site visitors have learned to look for the closed padlock and "https" in the URL address to show that a Web page is secure. In the latest high security browsers, they also see a green address bar when a highly authenticated Extended Validation certificate is detected. To guard against imposters and phishing sites, Web site visitors have also learned to look for authenticated information about the certificate owner from a trust mark such as the VeriSign True Site Seal or in the high security address bar.

How to secure your customer's trust:

Problem:	Web site visitors need an easy way to see that their transactions will be protected and to confirm the identity of the Web site owner. They also want to get an EV certificate at a competitive price.
Solution:	Get the Green Address Bar. Only SSL Certificates with Extended Validation (EV) will trigger high-security browsers to display a green address bar along with the authenticated name of the organization that owns the SSL Certificate and the SSL Certificate Authority that issued it. Because visitors will see the name of your SSL provider in the security status bar, it is more important than ever to choose VeriSign.
Click here to learn more about Secure Site with EV or Secure Site Pro with EV
Problem:	Certain people continue to use older computer systems that are incapable of connecting at strong encryption levels.
Solution:	Enable every site visitor to experience the strongest SSL encryption available to them. Server-Gated Cryptography (SGC)-enabled SSL Certificates enable128- or 256-bit encryption to over 99.9% of Web site visitors. E-commerce Web sites with strong encryption offer customers greater privacy and reduced risk of fraud and identity theft. (SGC: Strongest SSL Encryption.)
Problem:	How can I make my online customers safe and increase business on my site.
Solution:	Download the VeriSign Secured Seal and install it on your home and buy pages after securing your Web site with a VeriSign® SSL Certificate. Customers not only see the trust mark, they can click the seal and verify your site in real time. More than any other trust mark, 79% of U.S. online shoppers are familiar with the VeriSign Secured Seal (VeriSign Secured Seal Research Review (PDF)).
Dynamic seal stating transaction is secure.