Businesses must work to protect their brand with data security

Businesses must work to protect their brand with data security

While many may see things like high assurance SSL certificates and PCI compliance as troublesome when starting an eCommerce website, Richard Levick writes on Forbes that these data security methods are necessary, as data loss is now the "new normal."

Levick cites a report by Online Trust Alliance, which said 2011 was the year of the data breach.

“Last year, more than 125 million people were affected by data loss incidents,"said Craig Spiezle, executive director and president of Online Trust Alliance. "Combined with the increased awareness of these high-visibility incidents and aggressive data collection and sharing practices, consumers’ trust and online confidence is under attack. By following the recommendations in this guide, we have an opportunity to enhance online trust and promote the vitality of the internet."

Stewart Baker, a partner at Steptoe & Johnson in Washington, D.C., told Levick that companies don't like to talk about data breaches, and that may be a big shortcoming.

Companies need to discuss data security methods, such as PCI compliance and SSL certificates, to make sure their online presence is completely protected.