Designing an eCommerce website to maximize sales

Designing an eCommerce website to maximize sales

When looking at building a new eCommerce website, there are a number of things a company needs to look at. Mashable said that to increase sales and convince the "reluctant shopper" to use a website, increasing IT security could be a good move.

"One of her biggest concerns is privacy and security; therefore, she responds well to promising statements of trust and customer service," the website said. "Because online shoppers cannot physically touch the item they are buying, promoting return and refund policies greatly increases the likelihood they will do business with you."

Aside from security, Mashable said eCommerce websites need to do a good job showcasing their products and matching related products on different parts of the website. Websites should also provide instant chat, provide an easy registration-free checkout and use cookies to help gather information about customers for future visits.

BuildingKeystones said a successful eCommerce website needs security to thrive and PCI compliance is a big part of keeping customers safe when shopping on a website. PCI DSS 2.0 is the next step in protecting shoppers online.