Domain registrations for new .xxx extension can be blocked to protect brands

Domain registrations for new .xxx extension can be blocked to protect brands

The advent of a new .xxx top-level domain for website names has caused some trepidation in the world of marketing and branding, but Networking4All announced earlier this month that businesses that don't want their names associated with adult content can block such domain registrations.

The company's CTO, Paul van Brouwershaven, expressed a high degree of confidence in the protective measures in place.

"For instance, it is possible for everyone to block your name in the sunrise period, so that no unwanted pornographic web sites can be launched on your brand. You don't want to be associated with the sex industry if you are in a totally different branch," he stated.

Preliminary domain registrations for the extension will begin on September 7 and run until December 6. At that point, a period of general availability will begin.

In addition to brand protection, the company said that built-in malware protection would be included for every .xxx domain registration.

Besides keeping the company's name off of a potentially embarrassing domain, businesses would do well to keep SSL certificate registration up to date, experts say.