Ecommerce spending continues to rise, according to comScore

Ecommerce spending continues to rise, according to comScore

New estimates of U.S. ecommerce sales for the second quarter of 2011 indicate that spending rose 14 percent year-over-year, market researcher comScore announced this week.

When the company began tracking ecommerce spending in the first quarter of 2007, the estimated total was almost $28 billion. The most recent figures, however, are nearly $10 billion higher, at $37.5 billion.

According to comScore, last quarter was the seventh in a row to demonstrate year-over-year growth, and the third to gain value over the previous three-month period.

"It's clear that consumers are continuing to shift to the online channel, with almost $1 in every $10 of discretionary spending now occurring online. Ecommerce's benefits of convenience and lower prices continue to be the drivers of the shift," said comScore chairman Gian Fulgoni in a statement.

Experts say that ecommerce spending could be partially protected from the effects of the recent economic slide prompted by the U.S. credit downgrade, given that the continued growth in the number of users shopping online may help offset overall market conditions.