Ecommerce thrives in social media age

Ecommerce thrives in social media age

Companies have fallen in love with the idea of using social media to engage with customers, but the tried and true model for collecting money on the internet is a proprietary web-based storefront. Rather than promoting one of these approaches over the other, the E-Commerce Times recently encouraged companies to embrace both and play up the links between them. That could mean a strong focus by marketers on sites both inside and outside a firm's direct control.

Trends feed one another

The source reported that the ideal way forward for companies involves high-level connections between all of their channels, social and proprietary alike. The source recommended buttons that can take content from a primary website and share it widely on well-known portals such as Facebook.

"Traditional websites and blogs go hand-in-hand with social media, and both are necessary for long-term success online," social media manager Melissa Ruggles told the source. "It's important to house all of your original content - video, blogs, etc. - on your own website and/or blog, and use social networks as distribution channels for your content."

Once customers have found a website, it is important to keep their interest and trust. This could be difficult unless a site has a valid SSL certificate. When shoppers see the signs of security that come from a Thawte SSL certificate, they can make their purchases confident that their information is in good hands.

Increasing business

Once a company has an established and secure ecommerce presence, that firm can begin to take in more money from its operation. A recent Practical Ecommerce feature shared strategies to help businesses improve their revenues. The source stated that a firm can over-perform without significantly increasing its customer base by directing intense promotional and marketing efforts at the customers it already has. Users who have given a social media "like" could be apt targets.