Maintain good relationship with customers through thick and thin
After having its system breached three years ago, Heartland Payment Systems discovered that 130 credit and debit card numbers were stolen. Elinor Mills writes for CNET that not only did Heartland survive this breach, but it has thrived since then. This shows a bigger lesson that even if a hacker gets past defense mechanisms, such as code signing digital certificates and Symantec SSL certificates, a good relationship with customers can go a long way.
"I've been impressed with Heartland because on paper you could have said if anybody was going to get killed it would have been them," Gunnar Peterson, a security architecture consultant at Arctec Group, said in an interview with CNET. "They got seriously hosed on their core line of business. It happened right in the heart of the financial crisis and recession, so people were running for the exits on any possible issue. And they fought back and saved their business."
John South, chief security officer with Heartland who joined within a year after the breach was disclosed, said the company had a good amount of support from merchants. He said not many other companies would have made it back, but the firm has taken an active role in the Payment Processors Information Sharing Council and let it be known that it wanted to be honest about what happened and wants to be secure.
According to Verizon's latest data breach report, breach victims haven't been losing much money. In fact, they have been returning to business as usual more often than not, and the report shows that breaches "don't appear to typically have a major long-term impact on stock value."
One company said high assurance SSL certificates are a great way to gain and keep customer trust. Once implementing these certificates for encryption and more, companies need to make sure they keep up on the certificates so that the company and customers can stay as secure as possible.