Many don't feel safe buying things online
Websites that provide tools like VeriSign SSL certificates can make customers feel safe when shopping on their eCommerce website, as it feels like a secure experience. Even though many shopping experiences online can feel secure, a recent study conducted by Entersekt finds that of 1,000 people surveyed, 41 percent are convinced that they will be the victim of an online breach in the future.
"In today's world, consumers are not only aware that fraud exists, but many have either experienced it personally or know someone that has and this is verified by our survey," Schalk Nolte from Entersekt told CPI Financial. "This criminality impacts all of us through increased insurance, increased prices and increased hassle. However, what I think is interesting and actually quite comforting, is that people are happy to be inconvenienced if it means they're better protected."
The study goes on to say that 53 percent of those surveyed have been affected directly or via someone they know by card fraud. Strangely, while only 13 percent admitted to letting their card out of sight in the past six months in a physical store, 31 percent of people said they do not routinely take measures to ensure their online transaction is secured before paying.
With VeriSign SSL certificates, a company can generate a lot of trust with customers. Even though the survey shows that a few people don't pay attention to SSL certificates before finalizing a purchase, many do. With SSL certificates, companies can use well-known and trusted methods of sending and encrypting information when online. If a certificate is expired or breached, the company can know right away and revoke it instead of having to later find out a customer has been breached and risk having its reputation suffer.