Online holiday sales increase 14 percent in early November

Online holiday sales increase 14 percent in early November

Online holiday shopping is on the rise in the United States, and ecommerce sales are projected to increase even more in the coming weeks, according to a comScore survey.

Internet sales during the first 20 days of November reached $9.67 billion, up 14 percent from the same period of last year, the study said. Furthermore, comScore expects ecommerce transactions to total $37.6 billion for November and December, a 15 percent jump over 2010.

"With the persistent backdrop of macroeconomic uncertainty and continued high unemployment, consumers appear to be increasingly favoring the online benefits of convenience and lower prices," said comScore chairman Gian Fulgoni. "Based on the expectation that these positive spending trends will continue for the season, this year promises to be a Merry Christmas indeed for online retailers."

Many retailers are utilizing discounts, sales and promotions to increase ecommerce revenue, as 33 percent of respondents said they've noticed more deals compared to last year.

With more consumers completing holiday shopping from the confines of their own home, buyers must beware of heightened security risks. Cybercriminals often use the holiday season to initiate phishing scams, an attempt to extract personal data like social security numbers and credit card information, experts say.