Senator invites Facebook to detail its user-tracking procedures

Senator invites Facebook to detail its user-tracking procedures

Facebook recently admitted it tracks its users' and non-users' web browsing history for months, prompting Congress to request the social media company visits Washington and explain its processes.

According to a recent USA Today report, U.S. Senator Jay Rockefeller said he will ask Facebook to attend a hearing to describe how the company gathers and uses personal information.

"The USA Today story is disturbing," Rockefeller said of the original report that revealed Facebook's tracking tendencies. "No company should track customers without their knowledge or consent, especially a company with 800 million users and a trove of unique personal data on its users. If Facebook or any other company is falsely leading people to believe that they can log out of the site and not be tracked, that is alarming."

Facebook argued that it documents personal data to increase security and provide more user-specific content, the report said.

Rockefeller, the Senate Commerce Committee chairman, recently introduced online privacy legislation that would allow users to more easily opt-out of tracking by websites and advertisers. Meanwhile, deputy chief technology officer for internet policy Daniel Weitzer recently said the White House is moving forward with its own consumer privacy bill.