Shoppers still afraid of shopping on social networks

Shoppers still afraid of shopping on social networks

Companies with shops on Facebook and other social networking websites may want to take extra steps to make customers aware of security measures such as code signing digital certificates and PCI compliance, as a new survey from Digitas shows that people are still fearful of fraud when looking to make a purchase on a social networking website.

The survey, which Digitas created an infographic for, shows that 55 percent of people are not comfortable with giving their credit card information on social media websites compared with 45 percent who are somewhat comfortable. Digitas said people saying they are somewhat interested in shopping on a social networking website usually comes with younger people who have less household income.

Digitas said to help address these concerns, businesses should address customers' security concerns, engage them via social networking and mobile devices, and encourage others to make recommendations, which could help people feel more safe about shopping on a particular website.

An August survey by ThreatMatrix shows that 53 percent said they dislike shopping on Facebook due to the amount of fraud potential. Companies with eCommerce on Facebook should look to make people feel safe by making them aware of things such as PCI compliance and SSL certificates for their safety.