Younger generation more likely to fall for online scams

Younger generation more likely to fall for online scams

Businesses may want to look at a recent study by the Ponemon Institute and PC Tools, which shows that the most susceptible people to online scams are younger individuals. Although meeting PCI compliance standards is a strong start to protecting customer information, businesses need to adopt further IT security precautions to ensure their customers, especially those who are younger, are safe when they visit companies' ecommerce sites.

The survey found that 55 percent of respondents would likely provide personal information to claim a prize after completing a survey. This could land them viruses, malware and more. The most susceptible group are women between the ages of 18 and 25 who make $25,000 to $50,000 per year, the study found.

"The longer term concern is that while many of us think that we are too savvy for online scams, and that natural scepticism plays an important role, the research demonstrates otherwise," said Grant Dawson, an online security expert at PC Tools. "Unless consumer behaviour is addressed through education the incidence of cybercriminals seeking to cash in on consumer trust and naivety online is likely to increase exponentially."

Organizations should look to increase data security of their eCommerce website and make sure PCI compliance rules are followed to make for the most secure shopping for everyone involved.