Accepting credit cards the right way on an eCommerce website
For any eCommerce company, accepting multiple forms of payment is a great way to make sure customers have a way to pay for items or services on your website, but Ivan Widjaya, owner and editor of Noobpreneur.com, a website for small business owners, said accepting credit and debit cards is something businesses need to pay a lot of attention to instead of jumping right in. PCI compliance must be followed, and SSL certificates by companies such as Thawte and VeriSign are necessary to safely accept online payments via cards.
"Surprisingly, some of the sites I’ve ever visited ask for credit card details without securing the page," Widjaya said. "They are using the unsecured HTTP; it’s risky at best, and you should not buy from such sites. ... HTTPS is good, but it’s uncertified, [so] you might want to consider using certified SSL, which definitely can secure your online store better. What’s more, SSL certificates typically come with seal of approvals or badges, from which your customers can validate."
Other ways to help secure a website should include partnering with trusted merchant services for the eCommerce website, Widjaya said. Looking at services that have a good history of helping successful companies would be a great way to go and would make sure that aspect of the company is successful.
Thawte performed a case study on KarateDepot.com, which switched to Thawte SSL certificates recently. The company said the website saw dramatic growth and was able to launch additional eCommerce websites. The security has been the key to the websites growth, as one executive from the company said they saw conversion rates go up as soon as they installed the certificates, adding that people feel safe to buy more when they see a certificate.