Cyber Monday sales surpass 2010 record totals

Cyber Monday sales surpass 2010 record totals

Cyber Monday set online sales records in 2010, and consumers are spending even more this holiday season while increasingly utilizing mobile devices to meet shopping needs.

According to a recent IBM Smarter Commerce report, online shopping sales on Cyber Monday were up 33 percent from last year's total, with consumers spending an average of $198.26 per order. The record sales day was fueled by a 6.6 percent spike in mobile sales, as 10.8 percent of shoppers visited a retail site via a mobile device, according to the report.

"Retailers that adopted a smarter approach to commerce, one that allowed them to swiftly adjust to the shifting shopping habits of their customers, whether in-store, online or via their mobile device, were able to fully benefit from this day and the entire holiday weekend," said John Squire, chief strategy officer of IBM Smarter Commerce.

Shoppers were more likely to make online purchases on Cyber Monday compared to Black Friday, as ecommerce sales spiked 29.3 percent despite reduced mobile transactions. Meanwhile, Apple's iPhone and iPad combined to account for 7.4 percent of all ecommerce traffic.

As online and mobile shopping continues to skyrocket, it's imperative for businesses to use a secure payment system and remain in PCI compliance, experts say.